With the Internet taking the world by storm, writing styles and requirements have changed as well- at least, for this specific channel.
Writing high quality web copy itself has certainly become a unique art and skill, and you have a lot of ways to practice it and perfect it.
First off, it’s important to know the importance of the visual aspect of web content. Big chunks of text keep web readers from trudging through content all the way.
Lessons Learned from Years with Contents
However, there are three simple solutions that will make your text more encouraging:
The Ultimate Guide to Copywriting
1. Write short sentences.
You can actually influence how well people receive your message and how often they read your content just by keeping your sentences short.
Obviously, that means you need to use fewer words in your sentences, and fewer sentences. Remember that people read online content text differently.
People only scan the words instead of reading each of them. Short sentences make readers want to read your content more because it’s brief and easier to absorb.
Avoid writing sentences longer than 20 words. This makes scanning and easy reading possible. Besides, long sentences also make it harder to understand and retain your message.
3. Keep your paragraphs short.
Long paragraphs – more than five lines – can be discouraging to readers. Two or three sentence for each paragraphs are often enough.
Split long paragraphs into several paragraphs. It’s not wrong to have a very short paragraph. In fact, this can be an advantage because it also adds white space, which is easier on the eyes.
3. Write text in chunks.
With chunked information, you can create scannable online content. Using short sentences and paragraphs is part of chunking. Online readers are usually too busy and impatient to read long, wordy text.
There are two ways that can help you create chunk text:
> creating numbered or bulleted lists, splitting paragraphs and using headings and subheadings; and
> keeping text short by writing clearly and concisely.
Know what’s needed and what’s superfluous. Avoid beating around the bush. That means you should get to the point with as few words as possible.
When chunking information, use numbered or bulleted lists where appropriate. Again, always take note that writing for the web is beyond words. How you present the information is important too.
You need to draw readers in with content they can scan with their eyes. Use examples or illustrations.
When you use visually appealing content, you can create powerful online content.
Another effective way of breaking up your text is by providing other visual materials.
For instance, you can use tables or charts to make it easier for your readers to understand complex information. Look for relevant images or diagrams and show them in a visually appealing manner.
At the end of the day, your content should satisfy the wants and needs of your target readers. Otherwise, what value will it have?